Standing in a well-stocked bookstore, you are suddenly overwhelmed by all the titles: all that effort to sum up 300 pages in a short phrase, a single word. All that exertion to appear sensitive or smart or better or catchy. Titles swarm you like diseased bats erupting from the window of an abandoned roller rink when you kicked in the window at dusk. No amount of showering will get you clean, this will take a penicillin sandwich.